Comedian, actress, and outspoken media personality Rosie O’Donnell has made it clear that she has no intention of aligning herself with American Eagle, even if the popular clothing brand were to offer her a sponsorship deal.

In a statement that has sparked both support and criticism online, O’Donnell confirmed she would not wear American Eagle jeans and would refuse any promotional collaboration with the brand. Her reason? Strong disapproval of the company’s recent advertising campaign featuring actress Sydney Sweeney.

“It’s disgusting and divisive,” O’Donnell reportedly said, referencing the campaign that launched earlier this month. “Not something I can stand behind — not even close.”

A Celebrity Taking a Stand

While Rosie O’Donnell has never shied away from voicing her views, this latest declaration adds her name to a growing list of public figures speaking out against what they see as problematic or polarizing brand campaigns. Her objection appears to be focused specifically on the imagery and messaging used in the American Eagle collaboration with Sydney Sweeney, though she has not elaborated on which aspects she found particularly objectionable.

Sydney Sweeney, known for her roles in Euphoria and The White Lotus, has recently become one of Hollywood’s most in-demand young actresses. Her partnership with American Eagle was marketed as a celebration of “authenticity and bold confidence,” but has drawn criticism from some who feel it reflects cultural or political undertones that alienate certain groups of consumers.

Divided Reactions Online

Reactions to Rosie’s comments have been swift. Fans applauded her for taking a principled stand, while others accused her of overreacting or misinterpreting the intent of the campaign.

“Rosie has always stood for what she believes in, even if it’s not popular,” one fan wrote on X (formerly Twitter). “That’s what makes her authentic.”

Others were less supportive, accusing her of stoking unnecessary controversy or inserting politics into a fashion campaign.

American Eagle has not responded publicly to O’Donnell’s remarks. The brand continues to promote its campaign with Sweeney across digital platforms and in-store displays.

Rosie’s History of Speaking Out

This isn’t the first time Rosie O’Donnell has spoken out against brands, celebrities, or cultural movements she disagrees with. Throughout her career, she has built a reputation for bold and often controversial commentary, especially on topics related to media, representation, and social justice.

Whether or not her stance will influence others — or American Eagle’s future marketing decisions — remains to be seen. For now, O’Donnell’s comments add fuel to an already ongoing debate about celebrity endorsements, brand messaging, and how much politics should mix with consumer culture.

Representatives for Rosie O’Donnell and American Eagle have been contacted for further comment. This story will be updated as more information becomes available.